Value to Market
Notes and perspectives from the Value Proposition Studio.
Notes from the studio.
01 / Value to Market
Value to Market · Sep 10, 2026
The 6% rule: what Meta's Metaverse teaches about upstream budget
A healthy project spends 6% of its budget on the Value to Market strategy, upstream. Meta's Metaverse bet shows what happens when the downstream bill runs ahead of the value question.
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No. 103Value to MarketMost companies invert the attention, with three distracted meetings on the foundations and six months of care on the banners.September 10, 2026Positioning · Jul 31, 2025
The milkshake that competed with bananas and bagels
Clayton Christensen's best-known teaching story is about a fast-food chain that tried to sell more milkshakes by asking buyers what they wanted. A reading of the anecdote, what it teaches about competition, and how to use it without treating it as data.
Core values · Jun 17, 2025
Futurespective: framing a company's values from the future
Hoang Huynh's assignment for the MIT Leadership and Innovation Masterclass (2019): an exercise in framing, using a futurespective to communicate values and company vision.
The 6% rule: what Meta's Metaverse teaches about upstream budget
A healthy project spends 6% of its budget on the Value to Market strategy, upstream. Meta's Metaverse bet shows what happens when the downstream bill runs ahead of the value question.
Value to Market · Autopsy · In the news
Read articleThe milkshake that competed with bananas and bagels
Clayton Christensen's best-known teaching story is about a fast-food chain that tried to sell more milkshakes by asking buyers what they wanted. A reading of the anecdote, what it teaches about competition, and how to use it without treating it as data.
Positioning · Value to Market · Brand history
Read articleFuturespective: framing a company's values from the future
Hoang Huynh's assignment for the MIT Leadership and Innovation Masterclass (2019): an exercise in framing, using a futurespective to communicate values and company vision.
Core values · Value to Market
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