Stronger, Bolder & Better.
We train innovation teams in the Value to Market methodology, working on one of your real lines of business.
Taught on your own business.
01 / Why we teach
A mindset can be trained, and a competence can be learned.
We work with managers, C-levels and innovation teams on their own products, so the method is tested on the business it has to serve.
The theory lives in the books. In the room, we work on your market.
02 / Formats
Formats.
In-house programs
A program built around one of your lines of business, run with your team in your offices.
Masterclasses with business schools
Sessions with partner business schools, for managers who want the method first-hand.
Team enrolment
A few people join our cohorts and bring the method back into your company.
Partner
03 / Curriculum
What your team takes home.
- 01
Envisioning
Frame where the business could go, and turn the vision into choices.
- 02
Learn the Value to Market framework
Design, Strategy and Engineering, from the assets on the table to a signed promise.
- 03
Empower strategic vision with a fresh new angle
For C-level and B-level leaders who want to widen their point of view on strategy, reading markets through values, premises and proofs.
- 04
Upgrade your design team to a new high
For service designers who need a business component in their work, to shape the promise, the price and the proof along with the experience.
- 05
Managing visionary teams
For innovation managers and HR, to lead and grow people who think upstream, and keep them aligned on one promise.
04 / In numbers
Every year we run 4 corporate masterclasses and teach 150 students in our cohorts.