Who needs a dream?
One minute thought: Explaining why a Value Proposition is important for a company is part of our daily job. Here's our take.
Triple Constraint
The Triple Constraint is a model to help defining core values of your organization and communicate their evolution efficiently through time.
Tactical Value Proposition Breakdown Analysis
A breakdown analysis of our own Value Proposition as a "Value Proposition factory".
It is pointless to make promises if you can’t growth customers
Gorillas, a multi million startup shrinks down aftrer the pandemic, failing growing a solid customer base. Without a customers, it's pointless to make promises.