Core Values

Core values are traits that represent an individual’s or an organization’s highest priorities, deeply held beliefs, and core, fundamental driving forces.

Unique Selling Proposition

What is a Unique Selling Proposition? A definition for this widely diffused marketing concept using a Value Proposition Designer perspective.


What is a Promise? A Promise is a fundamental building block of a Value Proposition, is specifically its verbalization and communication component.

Value Proposition

What is a Value Proposition? It's a Promise you make to your customers and it cannot be broken, no matter what. It's not about marketing, is about business.