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Think
Tactical
Value Proposition
What is a Value Proposition?
It's a Promise you make to your customers and it cannot be broken, no matter what. It's not about marketing, is about business.
Distance Scale
The Distance Scale is a tool to visualize the distance between driving forces inside your organization.
Promise
What is a Promise? A Promise is a fundamental building block of a Value Proposition, is specifically its verbalization and communication component.
Value Proposition
Design and Engineering
About Us
A mindset can be trained, a competence can be learned.
We train Managers and C-level rising confidence and competence in creating a Value Strategy for their business.
What you can learn
Educational Presence
Since the beginning, we partnered with top innovation and business schools to provide, as lecturers and mentors, the best education on the market.
