Why we started Tactical
Why we started Tactical? Because it was needed and I'm gonna tell you the story.
Benefit Hierarchy
What is a Benefit Hierarchy and how a Benefit can be perceived in terms of Value?
Who needs a dream?
One minute thought: Explaining why a Value Proposition is important for a company is part of our daily job. Here's our take.
Triple Constraint
The Triple Constraint is a model to help defining core values of your organization and communicate their evolution efficiently through time.
Core Values
Core values are traits that represent an individual’s or an organization’s highest priorities, deeply held beliefs, and core, fundamental ...
Unique Selling Proposition
What is a Unique Selling Proposition? A definition for this widely diffused marketing concept using a Value Proposition Designer perspective.
Why we started Tactical
Why we started Tactical? Because it was needed and I'm gonna tell you the story.
Tactical Value Proposition Breakdown Analysis
A breakdown analysis of our own Value Proposition as a "Value Proposition factory".
It is pointless to make promises if you can’t growth customers
Gorillas, a multi million startup shrinks down aftrer the pandemic, failing growing a solid customer base. Without a customers, it's ...
Welcome, Tactical.
For the records, this is our Hello World, the first Tactical post. We don't know what future has for us, but let's see what will lie ahead!
Why we started Tactical? Because it was needed and I'm gonna tell you the story.
A breakdown analysis of our own Value Proposition as a "Value Proposition factory".
Gorillas, a multi million startup shrinks down aftrer the pandemic, failing growing a solid customer base. Without a customers, it's pointless to make promises.
For the records, this is our Hello World, the first Tactical post. We don't know what future has for us, but let's see what will lie ahead!