Why we started Tactical
Why we started Tactical? Because it was needed and I'm gonna tell you the story.
Benefit Hierarchy
What is a Benefit Hierarchy and how a Benefit can be perceived in terms of Value?
Who needs a dream?
One minute thought: Explaining why a Value Proposition is important for a company is part of our daily job. Here's our take.
Triple Constraint
The Triple Constraint is a model to help defining core values of your organization and communicate their evolution efficiently through time.
Core Values
Core values are traits that represent an individual’s or an organization’s highest priorities, deeply held beliefs, and core, fundamental driving forces.
Unique Selling Proposition
What is a Unique Selling Proposition? A definition for this widely diffused marketing concept using a Value Proposition Designer perspective.
Promise
What is a Promise? A Promise is a fundamental building block of a Value Proposition, is specifically its verbalization and communication component.
Tactical Value Proposition Breakdown Analysis
A breakdown analysis of our own Value Proposition as a "Value Proposition factory".
Distance Scale
The Distance Scale is a tool to visualize the distance between driving forces inside your organization.
Value Proposition
What is a Value Proposition?
It's a Promise you make to your customers and it cannot be broken, no matter what. It's not about marketing, is about business.