Benefit Hierarchy
What is a Benefit Hierarchy and how a Benefit can be perceived in terms of Value?
Core Values
Core values are traits that represent an individual’s or an organization’s highest priorities, deeply held beliefs, and core, fundamental driving forces.
Unique Selling Proposition
What is a Unique Selling Proposition? A definition for this widely diffused marketing concept using a Value Proposition Designer perspective.
Promise
What is a Promise? A Promise is a fundamental building block of a Value Proposition, is specifically its verbalization and communication component.
Value Proposition
What is a Value Proposition?
It's a Promise you make to your customers and it cannot be broken, no matter what. It's not about marketing, is about business.