We live in a world of continuing change that blends over time into interconnected supercomplexity. Organisations are forced to make decisions today for highly uncertain futures, with limited tools and available knowledge. Recent crises, including the pandemic, the war and the environmental crisis, have challenged customers with the interdependence of their problems with unexpected and unrelenting wickedness.

Today’s key managers, from leaders and strategists to practitioners, engage with ever more complex problem areas, with the envisioning of new services, new products, entirely new line of businesses. Although it’s part of their work to empathise with, understand and contribute to tackling complex issues, and feel comfortable in fluid, chaotic times, it’s also their duty to go beyond just individual creativity  to deal  with creating a vision for all the people involved. 

And still, key people in an organization, can’t correctly articulate an effective Value Proposition to be shareable with their collegues and to the customers. 

Crafting a compelling value proposition will be one of the most important steps in developing the offering. It’s also one of the most often overlooked, even by smart, experienced managers. If you’re not communicating your strategy in terms of your value proposition, then you’re not doing an effective job as a key manager.

A Value Proposition is a deliberate act of strategy and cannot be written in a 2hrs workshop by a branding or design agency. 

This course ‘Value Proposition ‘ focuses on how to learn to think, act, design, and organise a Value Proposition, from the strategy, the design and the engineering.